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REYHOON.COM

PRODUCT DESIGNER

Reyhoon is a Tehran-based online food ordering service which aims to simplify the online food ordering business and enable its customers to enjoy an unparalleled and superior user experience.

As an early member of Reyhoon.com, as well as the Design Director, I had an amazing time seeing the company grow from a team of ten into a full-blown startup in Iran with 100+ employees.

We launched our first version (MVP) to attract an initial user base and pitch our product to investors [Here]. After collecting a lot of user feedback and data from the early adopters, It was time to focus on improving and re-thinking the client product side.

We decided on several key website goals, which included:

1. New features such as custom search and filters, based on the user's need.

2. Improvement of the overall experience from finding a restaurant to check out
3. Facelift: complete re-designing the look and feel of the product.

4. Encourage customers to write more reviews and share their experience with other users.

This case study focuses on the home page redesign/facelift, and growing user feedback and reviews.

Face lift : 

Although I believe that the homepage may not be the most valuable part of the website, given that users can land on the website through various links they find via search engines, however we needed to earn first time user attention and provide them with valuable content. Furthermore, allowing our frequent users to have immediate access to what they need  (home page).

As a result both users are able to :

• Have a better search experience by using search history, search suggestions, auto location detector.

• More dynamic components such as top restaurant in the area, featured restaurants, other user reviews and tag cloud for undecided users.

• Pitching (Sales) points improvements such as how Reyhoon works, answering top most frequents questions, Reyhoon application on mobile,  

• Using only essential content to show the user to process (Don’t make me think motto)

collecting reviews

In our previous review flow, we had set up an automatic email follow up to collect reviews from our users and ask them to share their feedback on the food they ordered. We received a lot of complains about not receiving emails or emails getting lost  in the spam folder. Sending emails was not the best way to collect more reviews.

Since we needed a solution with a minimum back-end development effort, we decided to change the method by adding a component on the homepage only for users with existing account so they could have a better access to their recent order. By this method users were able to reorder the exact same order with fewer clicks, track their order status details and finally they could submit reviews for each orders.