Reyhoon's Mobile App
PRODUCT DESIGNER
Reyhoon is a tech/operation startup in the fast growing online food ordering service market in Iran's capital, Tehran.
In 2017, we decided to re-invest on mobile apps (iOS & Android). Since we learned a lot from our recent improvements in our web/mobile platform, we needed to create a consistent and unique experience for our users.
As the lead product designer my main responsibilities were to gather customer insights, generate ideas, building the project vision, planning the scope definition, design execution and validation and also collaborated with the product manager, development team and the marketing team.
Our high level goals
Increase user retention.
Smoother and more user friendly checkout experiences.
Create a consistent and engaging platform.
Unifying the authentication method from email to OTP (One Time Pass)
Implementing features such as map view, order tracking, search and filter for restaurant result screen.
Order Journey
The order journey helped us to have a better understating of how and where we can make this experience more enjoyable for both customers and restaurants.
As a result of this wire framing process we get clear estimates, visual documentation and directions to work in and every teammate comprehending how an app will work and how components interact between each other.
The main purpose of re-thinking/designing our app was so we could achieve an extremely easy flow that can be used with one hand while the user is exploring the restaurants and their menu.
Aside from having fun with the project, i have tied up modern and traditional collage mixing (art work) by playing with old imagery of routine life in Iran and bring them back to life in the app. This approach is now becoming an essential part of the brand. I used these three (from left to right ) for the Referral Screen's artwork, Empty State's artwork for recent orders tab and the last one was used as an artwork for the Payment Confirmation screen.
It's been a blast working through the creative process with a talented team and kudos to our product team who will bring the design to life and I'm so excited for the launch of the new App. Stay tuned!