Red Crescent Campaign

On Sunday, 12 November 2017, an earthquake near the Iran-Iraq border claimed at least 630 lives, injured more than 6,700, and left 70,000 homeless. BBC describes it as “the deadliest in the world this year,”

I wanted to be a part of helping those affected by this sad tragedy in any way possible. However, because of the lack of coordination and transparency in the existing governmental donation infrastructure, I felt so powerless and I that was the moment I came up with an idea.

Since we had a robust experience of payments and check-out in Reyhoo.com, I asked myself what if we could use our online food ordering platform as a form of fundraising to bring a lot of donations in over a shorter period.

I shared the idea with the team and in the matter of hours we were running a campaign to collect donations and raise awareness using our already functional platform.

Implementation

To implement the idea of using our food ordering platform for fundraising imminently and with a minimum development effort, we create a virtual restaurant profile on our database and named it "Red Crescent". We made sure this "restaurant" appears on all locations in all over the country as the first one in the result list. Then we added symbols for various emergency supplies that could easily be added to the shopping cart by the users. These items which was listed as required by the Red Crescent included water, medications, blankets, warm clothing, tents, etc.

Result

We were pleased by the result of this creative fundraising in such a short time impacting the lives of those in need. This also led us to think about more long-term fundraising solutions using our platform for the event such as this earthquake or even nonprofit charities in the future.

Below is the landing page designed by me to promote the fundraising campaign.